Using Stories to Lead


Using an effective narrative is one of the fastest, most scalable methods for a leader to mobilize others to achieve sustainable results.

CCS Consulting Inc. provides leaders of all types, owners of Executive Education and Leadership Development as well as Executive Coaches with an easy to execute approach for using stories to lead. Our tested methodology guides leaders and leadership development professionals through a step-by-step process.

"The Three Stories Leaders Tell: The What and Way of Using Stories to Lead" is a guidebook for any leader facing the challenges of:

1. guiding an organization through a transition
2. culture change
3. developing a strategy that must be fully and quickly adopted by a team or organization


It Starts With You

"Few things are more dangerous than a leader with an unexamined life."
John C. Maxwell

People will follow a leader because they know who the leader is, what they stand for, and why they do the things they do. Our process will help leaders or professionals who own executive education and coaching programs to data mine the events that have shaped each leader and translate these important events into an inspirational "Who am I?" story.


Storytelling is Social

"A story can alter the way we imagine ourselves."
Kendall Haven

Our lives are shaped by the stories we tell about them. This applies to an organization, too. The stories we tell about the organization form our group identity and that identity defines the limits of what we think is possible or real. With a leader's words and guidance a group can define a story that reflects the most successful identity out of...


Expressway to a Vision

"A company without a story is usually a company without a strategy."
Ben Horowitz

Speed of delivery, rate of adoption and the degree of engagement are what make the difference between success and failure with a strategy. Strategic Narratives use the power of stories to organize complex ideas into a meaningful whole that is memorable and instructive. Leaders working alone or with change management professionals...


By purchasing The Three Stories Leaders Tell, you will have in your hands an easy-to-follow resource that will:

  1. help leaders unlock the power of stories to inspire, engage and guide teams and entire organizations
  2. increase the effectiveness of executive coaching engagements, executive and leadership education programs
  3. give you access to a community of practitioners, resources and additional materials
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